A s’more is more than a dessert—it’s literally in the name. From Southern BBQs and Midwestern campfires to Cali-Mex fire pits on the West Coast and Clambakes on the beaches of the East, the nostalgic treat has become a fundamental part of the American summer. No matter where you are in the country, the classic recipe remains comfortingly familiar: Hershey’s chocolate and toasty marshmallows between two graham crackers.
Distinct preferences (like marshmallows lightly kissed by the flame versus completely charred) are exactly what makes this treat so special. By design, a s’more is personal—an intimate moment that lasts long after the fire burns out. That individual experience is what led us to create this series of s’mores recipes. In honor of America’s 250th birthday and just one of the beloved traditions that have shaped it, we've crafted a S'more that captures each state's singular personality—and recreated a few of our favorites, you know, for research purposes. There’s Connecticut’s “Fall Harvest”, Iowa’s “Field of Dreams,” and Alaska’s “Aurora S’morealis” to name a few. At the heart of each, Hershey’s chocolate reminds us to indulge in every summer moment.
‘Fall Harvest’ | Connecticut
Like baseball and backyard barbecues, apples are oh-so-Americana. Inspired by the crisp, juicy fruit that defines New England summers and falls, this s’more layers warm cinnamon sugar into every bite for a sweet twist on the classic. It’s so good, you’ll find yourselves making it long after summer ends, carrying the tradition straight into the cool, cozy nights of autumn.
Pennsylvania
The OG
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Honey Graham Crackers
Maine
Blueberry Brûlée
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Blueberry Biscuits
+ Wild Blueberry Jam
New Hampshire
Apres S’more
Hershey’s Cookies ‘n’ Creme
+ Toasted Marshmallow
+ Chocolate Graham Crackers
+ Strawberry Slice
+ Half-Chocolate Dip
Vermont
Maple Country
Hershey’s Special Dark
+ Toasted Marshmallow
+ Stroopwafels
+ Maple Butter
Massachusetts
Sweet & Tart S’more
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Cinnamon Graham Crackers
+ Cranberry Sauce Slice
Rhode Island
Lemon Squeezy
Hershey’s White Creme
with Almonds
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Candied Lemon Peel
+ Lemon Curd
Connecticut
Fall Harvest
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Cinnamon Graham Crackers
+ Dried Apple Slice
+ Cinnamon Sugar
New York
New York State of S’more
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Cinnamon Graham Crackers
+ Cheesecake Filling
+ Strawberry Jam
New Jersey
Down the S’more
Hershey’s Milk Chocolate
with Caramel
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Crispy Pork Roll Slice
Delaware
Peppermint Chip
+ Hershey’s Milk Chocolate
with Waffle Cone
+ Toasted Marshmallow
+ Mint Chip Ice Cream
+ Vanilla Pizzelle
‘Just Peachy’ | Georgia
If you’re looking for something to do with your share of the 130 million pounds of peaches that Georgia produces each year, your search is over. Next time your fruit gets nice and ripe, consider this spin on the campfire classic. Pro tip: Brûlée your peaches for even more flavor.
Maryland
Sweet Heat of the Bay
Hershey’s Special Dark
+ Old Bay-Dusted Marshmallow
+ Honey Graham Crackers
+ Classic Potato Chips
Alabama
Pudding Pie
Hershey’s Special Dark
+ Toasted Marshmallow
+ Vanilla Wafers
+ Vanilla Pudding
+ Banana Slice
Georgia
Just Peachy
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Cinnamon Graham Crackers
+ Fresh Peach Slices
+ Caramel
North Carolina
Biscuits ‘n’ Gravy
Hershey’s Special Dark
+ Toasted Marshmallow
+ Mini Buttermilk Biscuits
+ Bacon Bits
South Carolina
Front Porch
Hershey’s Special Dark
+ Sweet Tea-Dipped Marshmallow
+ Honey Graham Crackers
+ Gummy Lemon Slice
Florida
Key Lime Dream
Hershey’s Special Dark
+ Marshmallow Creme
+ Chocolate Graham Crackers
+ Key Lime Curd
Kentucky
Derby Delight
Hershey’s Special Dark
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Bourbon Caramel Drizzle
+ Mint Extract
Virginia
The Virginia Crunch
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Peanut Brittle
Tennessee
Smoky Mountain S’more
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Honey Graham Crackers
+ BBQ Dry Rub
Mississippi
Mississippi Mud Pie
Hershey’s Milk Chocolate
+ Marshmallow Creme
+ Brownie Brittle
+ Chocolate Pudding
+ Chocolate Syrup
‘Field of Dreams’ | Iowa
There are a dozen different ways to eat corn: popped, creamed, on the cob, off the cob—the list goes on. And thanks to the 2.4 billion bushels harvested in Iowa each year, you don’t have to stop anytime soon. Highlight both the sweet and salty capabilities of corn with this ode to the grain. Chopped corn nuts are the contrast you’ll never want to give up.
Ohio
The Best Buckeye
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Chocolate Graham Crackers
+ Peanut Butter
Michigan
Cherry Blossom
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Cherry Pie Filling
Indiana
Hoosier Pie S’more
Hershey’s White Creme
with Almonds
+ Toasted Marshmallow
+ Cinnamon Graham Crackers
+ Cinnamon Sugar and Nutmeg
Illinois
The Chicago Crunch
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Caramel & Cheddar Popcorn
+ Caramel Drizzle
Wisconsin
Dairyland Stack
Hershey’s Milk Chocolate
with Caramel
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Sharp Cheddar
Minnesota
Scotcheroo S’more
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Halved Crispy Rice Square
+ Butterscotch Drizzle
+ Peanut Butter
Iowa
Field of Dreams
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Sweet Corn Cookies
+ Chopped Corn Nuts
West Virginia
Mountain Mama
Hershey’s Milk Chocolate
with Caramel
+ Toasted Marshmallow
+ Corn Cakes
+ Apple Butter
North Dakota
Sunny S’more
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Honey Sunflower Seed
Butter and Seeds
South Dakota
Presidential Party
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Chocolate Graham Crackers
+ Rainbow Sprinkle Icing
+ Rainbow Sprinkles
‘Trailblazer’ | Colorado
Trail mix is always better with a sweet element, whether that’s yogurt-covered raisins, honey-glazed nuts, or chocolate chips—so let’s cut right to the chase. After a beautiful day spent hiking the Rocky Mountains, simultaneously fuel up and wind down with this take on the handheld snack.
Texas
Chocolate-Dipped Churro
Hershey’s Special Dark
+ Cinnamon-Sugar Marshmallow
+ Cinnamon Graham Crackers
+ Half-Chocolate Dip
Oklahoma
Chocolatey Pecan Pie
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Chopped Glazed Pecans
+ Honey Drizzle
New Mexico
Desert Heat
Hershey’s Special Dark
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Pepper Jelly
Kansas
The KC BBQ
Hershey’s Special Dark
+ Charred Marshmallow
+ Honey Graham Crackers
+ Brown Sugar and Paprika
+ Burnt Ends
Arkansas
Possum Pie S’more
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Pecan Shortbread Cookies
+ Cheesecake Filling
+ Pecans
Louisiana
Blazin’ Bananas
Hershey’s Milk Chocolate
+ Rum-Dipped Marshmallow
+ Cinnamon Graham Crackers
+ Flambéed Banana
+ Nutmeg
Hawaii
Island Time
Hershey’s Special Dark
+ Marshmallow with Coconut
+ Chocolate Graham Crackers
+ Pineapple Slice
Missouri
Ooey Gooey Buttery S’more
Hershey’s Milk Chocolate with Almonds & Toffee
+ Toasted Marshmallow
+ Cinnamon Cream Cheese
+ Butter Cookies
Colorado
Trailblazer
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Pretzel Thins
+ Crushed Peanuts
+ Dried Cranberries
Nebraska
Fireside Kolache
Hershey’s White Creme
with Almonds
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Cream Cheese
+ Apricot Jam
‘Aurora S’morealis’ | Alaska
It’s kind of magical when you think about it. An aurora—aka a natural light display in the sky that happens when energized particles from the sun collide with Earth’s atmosphere—can only be seen at night. Meaning the Northern Lights may always be there, but they’re not as exciting. A s’more is kind of the same. Only after the night sky darkens can the glow of a campfire and everything it creates be truly appreciated.
California
Golden State Drizzle
Hershey’s Special Dark
+ Toasted Marshmallow
+ Chocolate Graham Crackers
+ Extra Virgin Olive Oil
+ Flaky Sea Salt
Oregon
Bramble Crush
Hershey’s Special Dark
+ Toasted Marshmallow
+ Chocolate Graham Crackers
+ Chocolate-Hazelnut Spread
+ Marionberry Jam
Washington
Affogato
Hershey’s Special Dark
+ Toasted Marshmallow
+ Chocolate Graham Crackers
+ Espresso Ice Cream
Idaho
Chips and Dip
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Chocolate-Dipped Potato Chips
+ Crushed Potato Chips
Montana
Big Sky S’more
Hershey’s White Creme
with Almonds
+ Whipped Meringue
+ Vanilla Graham Crackers
+ Blue Cotton Candy
Wyoming
Cowboy Cookie
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Thin Oatmeal Cookies
+ Shredded Coconut
+ Chopped Pecans
Utah
Dirty Soda S’more
Hershey’s Cookies ‘n’ Creme
+ Toasted Marshmallow
+ Honey Graham Crackers
+ Cola Gummies
+ Lime Squeeze
Alaska
Aurora S’morealis
Hershey’s Milk Chocolate
+ Toasted Marshmallow
+ Chocolate Graham Crackers
+ Rainbow Glitter Dust
Arizona
Pretty Prickly
Hershey’s Special Dark
+ Toasted Marshmallow
+ Vanilla Graham Crackers
+ Prickly Pear Syrup
Nevada
Up All Night
Hershey’s Special Dark
+ Espresso-Dipped Marshmallow
+ Cinnamon Graham Crackers
+ Chocolate-Covered Espresso Beans
Food Stylist: Tyna Hoang; Prop Stylist: Marina Bevilacqua; Creative Director: Arminé Altiparmakian; Design Director: Mike Fielding; Illustrations: Jesse Mumford; Recipe Developers: Christie Rotondo, Melissa Knific
