No Wimbledon game is complete without a punnet of fresh strawberries (washed down with a Pimm's of course).

According to official figures, more than 38.4 tonnes of strawberries are consumed during Wimbledon week — approximately 190,000 servings, with each portion typically including 10 strawberries.

"The pairing of Wimbledon and strawberries isn't just nostalgic, it's rooted in British horticultural history," says Jo Lambell, founder of Beards & Daisies.

"Strawberries were in season when Wimbledon was first held in 1877, and their association with summer, freshness, and British identity made them a natural fit. The addition of cream came later, cementing the combination as a luxurious seasonal treat."

Nearly all the strawberries served at Wimbledon are locally sourced from Kent.

"The berries are picked at dawn and delivered to the grounds by afternoon to guarantee peak freshness," says Jo. "This emphasis on local sourcing supports British agriculture and reduces food miles."

close up on strawberries growing on strawberry plantpinterest
Andrew Montgomery

Why should we grow more strawberries?

Strawberries can grow in pots, containers, hanging baskets, and window boxes. Offering environmental and nutritional benefits, just a few simple steps will mean you can enjoy the satisfaction of harvesting your own fresh produce.

Take a look at the benefits below:

1. Low environmental impact: "Strawberries are relatively low in carbon emissions, especially when grown locally and seasonally. Supporting local production reduces transportation-related emissions and packaging waste," says Jo.

2. Easy to grow: Strawberries require little effort and are perfect for lazy gardeners. To plant them successfully, choose a sunny spot with well-draining soil and water well during dry spells.

3. Nutritious: These red fruits are high in vitamin C, antioxidants, and fibre. "Eating them regularly supports immune health, digestion, and skin vitality," adds Jo.

4. Fun and educational: "Great for families, classrooms, or community gardens, strawberry growing teaches sustainability, responsibility, and patience, plus, harvesting your own fruit is a uniquely satisfying experience."

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Lisa Joyner
Deputy Daily Editor, Country Living and House Beautiful

 Lisa Joyner is the Deputy Daily Editor at House Beautiful UK and Country Living UK, where she's busy writing about home and interiors, gardening, dog breeds, pets, health and wellbeing, countryside news, small space inspiration, and the hottest properties on the market. Previously, she has written for Conde Nast Traveller, House & Garden and Marie Claire magazine. Lisa studied at University For The Creative Arts, where she completed a BA in Fashion Journalism.