From commuter towns and seaside suburbs to arty hotspots, the UK is brimming with brilliant coastal towns.

Offering an idyllic everyday backdrop, bustling community spirit and swimming (and other outdoor activities) opportunities on your doorstep, it’s easy to see the appeal of these seaside spots.

With millions visiting every year – and numerous even relocating for these desirable reasons – it’s unusual to come across a seaside town that’s unknown.

However, one in East Devon has just been named as one of the UK’s best off-the-radar escapes – and with Google searches for ‘hidden gems’ surging by 57% in the past month, it seems the quiet seaside town ticks a lot of boxes.

Budleigh Salterton is the destination in question – a tranquil and historic seaside town sandwiched between Sidmouth and Exmouth, but just a short drive away from each.

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Dubbed as one of ‘UK’s best-kept secrets’, one TripAdvisor reviewer described it as 'wonderfully unspoilt' – and it’s not hard to see why with its breathtaking Jurassic coastline views and two-mile pebble beach.

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“People often miss out on a visit to Budleigh Salterton because it is nestled between more popular destinations like Exmouth and Sidmouth which draw big crowds on a nice day,” said Alex Gwillim, a Devon expert from Sweetcombe Cottage Holidays.

“Budleigh Salterton is a real hidden gem, boasting a beautiful pebble beach that stretches over two miles, the iconic red sandstone cliffs of the UNESCO World Heritage Jurassic coast, and a small town filled with unique local businesses to explore.”

looking towards the beach seafront and town of budleigh salterton in deonpinterest
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aerial view of budleigh slaterton beachpinterest
Ben Ivory//Getty Images

The population of Budleigh Salterton might be small, at just 7,600 in total, but the area certainly feels mighty with oodles of community spirit and coastal charm, as well as plenty to get up to, including paddleboarding, kayaking and nature trails.

Also, those partial to swimming and water sports can be rest-assured the beach water is "excellent" in the Gov.UK Bathing Water Classifications 2024.

The town was also recently named as one of the Top 10 Beaches in the South West, according to The Times and Sunday Times.

For more beach inspiration, these were the UK's best 50 beaches for 2024 and don't forget to read our guide to the UK's best sandy beaches below...

20 of the most glorious sandy beaches in the UK
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Lizzie Thomson
Daily Editor, Country Living

Lizzie is the Daily Editor at Country Living, where you’ll find her writing about unique property market finds and dreamy UK staycation spots. Her specialisms include interiors, property, wildlife, travel, slow living and more. Previously, she’s written for Metro, Evening Standard, Ideal Home, Woman & Home and various other home and lifestyle titles. Lizzie studied English Literature at University of Liverpool, where she also was a writer and editor for her uni paper.