Lidl's new playful Christmas advert for 2022 is here – and it features an expressionless teddy bear called Lidl Bear.
The one-minute ad begins when a dad accidentally shrinks his Lidl jumper in the wash. After looking confused by its smaller size, his daughter cleverly decides to put it on her teddy instead – and he becomes an unlikely superstar.
Wearing his new jumper, the bear finds fame in the aisles of Lidl as shoppers stop and stare. Not long after, Lidl Bear becomes the face of Lidl's advertising campaign, goes viral on social media, attends red carpet events, and covers famous magazines. He might appear to be living the dream, but the little girl wants him home for Christmas.
In the final clip, we see Lidl Bear realising that fame has left him missing his family. Leaving it all behind, he takes his parachute and surprises loved ones by making it back for Christmas Day lunch.
There are, of course, plenty of Lidl's festive foodie favourites throughout the clip. Some of these include the family eating British turkey, Christmas pudding, pigs in blankets, parsnips, potatoes, cheese and sparkling wine.
"What stands Lidl Bear apart from other Christmas characters is its hilarious, deadpan expression. By displaying no emotion it manages to create humour and deliver our message about what's actually important this Christmas," says Claire Farrant, Marketing Director at Lidl GB.
The German supermarket also announced that it won't be selling the bear in stores, but will instead be asking for toy donations.
Peter de Roos, Chief Commercial Officer at Lidl GB, says: "Instead of selling Lidl Bear, we're asking everyone who can to spare a bear, and other toys, to give to those in need this Christmas. From Kevin to Percy and everything inbetween, all toys will be welcomed with open arms – because there’s room for everyone at the table this Christmas."
17 of the best eco-friendly Christmas trees to buy now
This fresh real potted Christmas tree is sure to get everyone feeling festive. Plant it in an outdoor pot and leave in the garden to grow bigger in time for next year.
Even though this table top twig tree from Dunelm will work perfectly for the festive season, it's also subdued enough that it can work all year round as an ornament. It looks especially effective over the winter months.
Picea Glauca Conica Pot Grown Christmas Tree
Looking for a small potted Christmas tree? Keep an eye out for dwarf varities. This evergreen tree, commonly known as the White Spruce, is available from as small as 1-2 feet all the way through to 5-6 feet upon delivery. Simply complete the look with your favourite decorations.
This natural wooden Christmas tree is ideal for painting, decorating and adding your own touch. Great for the kids to get creative this festive season.
A great gift idea, as it can be delivered through the letterbox along with a card, this mini Christmas tree comes with lights and a pop-up gold star pot.
This oak Christmas tree, with a simple star on the top, is a lovely alternative to traditional Christmas decor. It's also available in two different sizes, depending on your space.
Pair of Premium Quality Festive Holly Trees Covered in Berries
Want to brighten up your desk? These mini holly table top trees have lovely dark green foliage, red berries and come in a white plant pot.
Looking for a unique metal tree you can reuse every year? Well, this style is perfect for those who are short on space or who want a minimal Christmas without compromising on style. Simply hang your favourite decorations on the horizontal metal bars.
While it may be an investment, this is a tree that you'll look forward to bringing out year after year – or even decade after decade. Made from birch plywood, it features some charming cut-out stars.
Nordic Forest Wall Hanging Christmas Tree Ladder
This beautiful rustic hanging tree has been created using rows of natural wooden branches hung together with strong jute string. Adorned with festive favourites such as pine cones, forest leaves and berries, it's perfect to reuse every year.
Going for a more minimal or Scandi-inspired decor style this festive season? This rattan-style design is one of our favourites this year. It's also available in white and will work well in a host of different rooms in your home.
Ideal for using as a table decoration, we love this compact variety - which comes in a lovely hessian-wrapped pot complete with a bow, making it a fantastic gift idea too.
Are you on the hunt for a planet-friendly Christmas tree that you can reuse every year? Well, this alternative oak tree ticks all the right boxes. Handmade in Kent, it's perfect to pass down through the generations.
With a silver finish, this mini Christmas tree is great if you don't have space for a larger option in your home.
This extravagant brass wire tree from Nkuku offers a gorgeous base upon which you can add some of your most elegant baubles and decorations. Coming in three sizes, there is an option for every space.
Coming complete with an assortment of baubles, twinkly lights and a red velvet star tree topper, this mini Nordic Christmas tree is also currently on sale.
Available in an array of beautiful colours, from this forest green to a warm white, navy blue or berry hue, this unique paper Christmas tree will wow anyone who pays your home a visit over the festive season. It's also available in a range of sizes, depending on where you'd like to display it.
Lisa Joyner is the Deputy Daily Editor at House Beautiful UK and Country Living UK, where she's busy writing about home and interiors, gardening, dog breeds, pets, health and wellbeing, countryside news, small space inspiration, and the hottest properties on the market. Previously, she has written for Conde Nast Traveller, House & Garden and Marie Claire magazine. Lisa studied at University For The Creative Arts, where she completed a BA in Fashion Journalism.
